Business strategy

Business strategy

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In contrast to European automakers, which utilized extensive manual labor to achieve quality, Toyota installed the most elaborate automation that was feasible, believing that only mechanized processes could meet Lexusa#39;s stringent assembly standards. ... Growth, combined with gross margins of 20 per cent (versus 12 per cent to 16 per cent on less-expensive models), were additional incentives foranbsp;...

Title:Business strategy
Author:Irene Chow
Publisher: - 2004-08-26


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