Business Solutions on Demand

Business Solutions on Demand

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qIt argues convincingly that companies should look at what solutions they can provide consumers with, rather than looking at what products they can foist upon them ... This is an effective guide to delivering real value to the customer through genuine innovative thinking.q The Marketer qOne of the most successful business solutions tomes ever published.q PCPlus Business Based partly on IBM's own transformation, and partly on the transformations that IBM has helped its clients to achieve, this ground-breaking book shows how companies can increase sales and improve margins by introducing a range of solutions. Highly readable, motivational and fast-paced, Business Solutions On Demand is packed with examples from many diverse industries. The authors emphasize that for today's business to compete and survive, it has to exceed the expectations of its customers. Technological advancement, globalization, increased competition, market saturation and easy access to information are all conspiring to make traditional business models redundant.My current position is Automotive Marketing Manager, where I am responsible for marketing IBMa#39;s services, solutions and ... I have a Diploma from the Chartered Institute of Marketing and a BSc degree in Management Sciences, with aanbsp;...

Title:Business Solutions on Demand
Author:Mark Vincent Cerasale, Merlin Stone
Publisher:Kogan Page Publishers - 2004


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