Business Research Methods

Business Research Methods

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This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.CASE 9.1 The SAT and ACT college entrance exams once were completely multiple choice, but both tests recently began ... Questions 1. What survey objectives would ACT have in asking colleges how they use its essay test? What objectivesanbsp;...

Title:Business Research Methods
Author:William Zikmund, Barry Babin, Jon Carr, Mitch Griffin
Publisher:Cengage Learning - 2012-03-12


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