Business Model Generation

Business Model Generation

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The service is currently being tested in the German city of Ulm, one of Daimlera#39;s key operational bases. ... Herea#39;s how car2go works: a fleet of smart a€œfortwoa€ two- person vehicles is made available throughout the city, serving as a vehicle pool accessible by customers at any time. ... Once a trip is completed, the driver simply parks the car somewhere within the city limits. Rentals cost the equivalent $0.27 per minute, all-inclusive, or $14.15 per hour with a maximum of $70 per day.

Title:Business Model Generation
Author:Alexander Osterwalder, Yves Pigneur
Publisher:John Wiley & Sons - 2013-02-01


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