Business Marketing: Text & Cases, 3E

Business Marketing: Text & Cases, 3E

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This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. The additions and changes shows, in a realistic way, the emerging trends in business marketing practices. In particular, the following new features have been included in the third edition.This book focuses on the needs and interests of an Indian reader. Its emphasis is on global thinking, but its plan is to act locally. The organisation of the book is based on the current marketing thinking and new ideas to meet the new challenges.The traditional methods of payments such as using cash, cheques, money order or giving credit card number over the telephone have its own limitations. To process these payments it will take its own time. ... Encrypted credit cards (c) Electronic wallet Electronic Cash (e-cash) It is a new concept in online payment system.

Title:Business Marketing: Text & Cases, 3E
Publisher:Tata McGraw-Hill Education - 2010-05-01


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