Business marketing strategy

Business marketing strategy

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By the end of fiscal year 1985, ll months after the introduction, the company had sold 238, 000 LCR units. ... employee to carry, which featured the company motto, a€œThe quality of any product or service is what the customer says it is. ... Techsonic introduced its new 4-ID product in July 1986 with this slogan, a€œIf ita#39;s red, ita#39;s fish.

Title:Business marketing strategy
Author:V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity
Publisher:Irwin Professional Publishing - 1995


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