By the end of fiscal year 1985, ll months after the introduction, the company had sold 238, 000 LCR units. ... employee to carry, which featured the company motto, aThe quality of any product or service is what the customer says it is. ... Techsonic introduced its new 4-ID product in July 1986 with this slogan, aIf ita#39;s red, ita#39;s fish.
|Title||:||Business marketing strategy|
|Author||:||V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity|
|Publisher||:||Irwin Professional Publishing - 1995|