Business Marketing Management: B2B

Business Marketing Management: B2B

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BUSINESS MARKETING MANAGEMENT, 10th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For Chryslera#39;s Jeep Liberty, for example, Johnson Controls supplies complete cockpit modules, seating systems, overa€” head consoles, and ... place daily at seva€” eral Johnson Controls plants around the world for a number of auto manufacturers, such as Mercedes, Buick, and Pontiac. ... It affects all of the shareholder value leversa€”cost, customer service, asset productivity, and revenue generaa€” tion.

Title:Business Marketing Management: B2B
Author:Michael Hutt, Thomas Speh
Publisher:Cengage Learning - 2009-02-13


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