Business in a Virtual World

Business in a Virtual World

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Every organization consists of two parts: the physical and the virtual. Traditionally, it has been a company's physical assets that determined its success. In the future, it will be its virtual assetsa€”knowledge. Business in a Virtual World explains the new economic laws that apply to this scenario, describes how leading-edge companies are exploiting the opportunities offered, and provides the reader with a practical tool kit to ensure survival and success in this new world.How much is the knowledge in your organisation worth? ... How is that knowledge represented in your accounts? ... For example, at the end of 1996 Microsoft had a market value of approximately $85bn, but fixed assets of less than $lbn. Howanbsp;...

Title:Business in a Virtual World
Author:Fiona Czerniawska, Gavin Potter
Publisher:Purdue University Press - 2001-01-01


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