The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential qBusiness 101q knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more a all with an eye on how this knowledge helps them do their jobs better as communication professionals.There aretwo majorstock exchangesinthe UnitedStates today: the NewYork Stock Exchange (NYSE) andthe NASDAQ, both of which are ... has contributedto anoverall decline inthe number of publiclytraded companies in the U.S. markets ( Krantz, 2013;Lucchetti, 2011). ... Monday through Friday (9:30 a.m. ESTa4:00 p.m. EST), except for major holidays, are shares of stock in thousands of Americaa#39;s mostanbsp;...
|Title||:||Business Essentials for Strategic Communicators|
|Author||:||Matthew W. Ragas, Ron Culp|
|Publisher||:||Palgrave Macmillan - 2014-12-17|