= This book takes the unique approach of combining both the qfundamentals of information systems and technologyq with the qessentials of business operation and management.q Early chapters offering business background provide readers with a solid foundation to then understand the need for and structure of information systems. A broad view of information systems takes a look at individual, interorganizational, and international perspectives. For effective business professionals looking to enhance their understanding of information systems, and the relationship this technology has to the operations and management of businesses today.The gamble failed, partly because of a bleeding-edge information technology strategy in which Time Warner spent $30 million on a customer service system that couldna#39;t deliver when it was needed most. Now the company has canceled plansanbsp;...
|Title||:||Business and information systems|
|Author||:||Robert C. Nickerson|
|Publisher||:||Prentice Hall - 1998|