Building Brand Trust

Building Brand Trust

4.11 - 1251 ratings - Source

Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional research director of Australia-Asia, and then worldwide head of research and planning until December 31, 2002. Josh served on the privately held Leo Burnett Worldwide board. He was a member of the investment and technology committees of the board. Josh received his BS magna cum laude and MS in communication from the University of Illinois at Urbanaa€“Champaign. Josh and his wife, Chris, have three children: Cary, Carl, and Jon. He enjoys hiking and exploring. Currently, Josh consults with nonprofits via Chay McQueen LLC.Visual symbols like Mr. Lonely uniquely brand the commercial, quickly present the core problem (other machines break), ... quality sank, and its reputation got zinged when Maytaga#39;s top-of-the-line Neptune series had to be recalled for defects.

Title:Building Brand Trust
Author:Josh McQueen
Publisher:Xlibris Corporation - 2012-05-15


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