Building a Digital Analytics Organization

Building a Digital Analytics Organization

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Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the authora€™s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary a€œanalytical economy.a€ For all business practitioners interested in analytics and business intelligence in all areas of the organization.... if a service needed to be delivered (for example, an appliance installation or car repair), people applied the process and ... It makes sense: You drop offyour car to get repaired to a person who adheres to the garagea#39;s process. You leave with a repaired cara€”that shiny new bumper or maybe just the invoice for your recordsa€”as your physical ... Preferred Type of Deliverable Use PowerPoint, not Excel.

Title:Building a Digital Analytics Organization
Author:Judah Phillips
Publisher:FT Press - 2013-07-25


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