Building a Buzz

Building a Buzz

4.11 - 1251 ratings - Source

Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.Making the pieces fit together so that staff could make the leap from customer service to marketing. ... When we placed the laptop on the desk, it was obvious that it was a conversation starter. the Buzz aBout Buzz Winnetka-northfield ( illinois)anbsp;...

Title:Building a Buzz
Author:Peggy Barber, Linda K. Wallace
Publisher:American Library Association - 2010


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