Breakthrough Marketing Plans

Breakthrough Marketing Plans

4.11 - 1251 ratings - Source

Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.Brands are the associations linked to a service or product, and the best brands are clearly defined. ... is Toyota; the company leveraged multiple marketing tactics to support the launch of the new Toyota Tundra full-size pick-up truck in 2007.

Title:Breakthrough Marketing Plans
Author:Tim Calkins
Publisher:Palgrave Macmillan - 2008-09-02


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