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Brandjam is a powerful new concept from brand design pioneer Marc Gobe. Picking up where he left off in his bestseller, Emotional Branding, this groundbreaking book explores how design is the new communication tool and the best qinstrumentq companies can use for jazzing up a brand. CEOs, marketing and advertising managers, and graphic designers will see how a qjazzed upq design can bring about a new level of excitement and get the audience to connect with a brand in a more visceral way. Using jazz as his metaphor, Gobe shows how the instinctive nature of the creative process leads to unusual solutions that make brands resonate with people. Book jacket.... its vintagemodels, Mercedes likewise built the Mercedes ClassicCenter in Irvine, California, to service vintage models. ... is now considered one of the most interesting postmodern architectural works, the new BMWplant in Leipzig, Germany.

Author:Marc Gobe
Publisher:Skyhorse Publishing, Inc. - 2013-12-13


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