Branding and People Management

Branding and People Management

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... of organisations in industries as diverse as financial services, information and communications technology, retailing, ... in developed countries, with the focus of many companies on the employee-customer service-profit chain (Heskett ef al, 1 997). ... Hilton Hotels, Deutsche Bank), and r of the emergence of specialist consulting firms which offer Branding and People Management: Whata#39;s in a name ?

Title:Branding and People Management
Author:Graeme Martin, Phillip Beaumont
Publisher:CIPD Publishing - 2003-06-01


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