... of organisations in industries as diverse as financial services, information and communications technology, retailing, ... in developed countries, with the focus of many companies on the employee-customer service-profit chain (Heskett ef al, 1 997). ... Hilton Hotels, Deutsche Bank), and r of the emergence of specialist consulting firms which offer Branding and People Management: Whata#39;s in a name ?
|Title||:||Branding and People Management|
|Author||:||Graeme Martin, Phillip Beaumont|
|Publisher||:||CIPD Publishing - 2003-06-01|