Branded Male

Branded Male

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Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion a grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.have a marketing problem on your hands. Youa#39;ll notice, therefore, that when we portray ... Kiley quotes Hennie Chung, BMW North Americaa#39;s executive in charge of developing the BMW Z4. Its predecessor, the Z3, although mostly bought byanbsp;...

Title:Branded Male
Author:Mark Tungate
Publisher:Kogan Page Publishers - 2008


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