Brand Management

Brand Management

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Brands are wealth generators of the 21st century. With this in mind 'Brand Management' focuses on the key decision areas of competition and brand, concept of brand, brand equity, brand over time and branding strategies. The theoretical constructs are illustrated using case studies.Box 8.2: HPa#39;s Printer Line HPa#39;s Printer Line- Designed to Meet Requirements of Every Business One of the ... 4999) ALL IN ONE 4255 1000 PRINTER (RS 5999) 1020 PRINTER (RS 8499) 3050 MFP (RS 15999) 3800 PRINTER SERIES (RSanbsp;...

Title:Brand Management
Author:Harsh V. Verma
Publisher:Excel Books India - 2006


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