Brand is a Four Letter Word

Brand is a Four Letter Word

4.11 - 1251 ratings - Source

Argues that to achieve success the focus of marketers should be on positioning and that branding is a product of marketplace response.Further, some even know that the first number refers to the series, or model (3 series, 5 series and so on), and that the last two numbers indicate the size ofthe engine (a BMW 530, for example, is a 5 series model with a 3.0 liter engine). This isanbsp;...

Title:Brand is a Four Letter Word
Author:Austin McGhie
Publisher:Advantage Media Group - 2012


You Must CONTINUE and create a free account to access unlimited downloads & streaming