Brand Breakout

Brand Breakout

4.11 - 1251 ratings - Source

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.For example, the UKa#39;s massivelypopular automobile programTop Gear reviewed thenew Proton Savvy (Ap7, 830 toAp8, 530):a€œTruly ... Operating over 2, 400 passengerflights per week, Emirates serves 120 citiesin70 countries across all continents.

Title:Brand Breakout
Author:Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Publisher:Palgrave Macmillan - 2013-06-13


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