Brand Bollywood

Brand Bollywood

4.11 - 1251 ratings - Source

Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.HD radio provides near CD-quality sound and also the ability to transmit information on the artiste or the song. ... As auto- mobile manufacturers install RDS equipment in new cars, the potential of this market will expand even further. This is yetanbsp;...

Title:Brand Bollywood
Author:Derek Bose
Publisher:SAGE Publications India - 2006-11-07


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