Brand and Talent

Brand and Talent

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Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a qjoined upq approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.... [Online] resource/63/ building_brands_whitepaper.pdf Farquhar, R, Barrie, R, ... profit and customer numbers, American Sociological Review, 74, pp 208a€“224 Huawei Technologies [ accessed 11anbsp;...

Title:Brand and Talent
Author:Kevin Keohane
Publisher:Kogan Page Publishers - 2014-02-03


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