In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.The Promise of Digital Publishing Dr Xuemei Tian, Professor Bill Martin. mobile andcomputing devices (Herrman 2009). JeffBezos, CEO ofAmazon, is onrecord assaying that Amazon ismore interested in selling asmany eBooks aspossible on anbsp;...
|Title||:||Books, Bytes and Business|
|Author||:||Dr Xuemei Tian, Professor Bill Martin|
|Publisher||:||Ashgate Publishing, Ltd. - 2012-10-01|