Billy, Alfred, and General Motors

Billy, Alfred, and General Motors

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One industry has had more impact on life in America than any other before or since. Here is the story of two men and one company at the start of it all. You couldna€™t find two more different men. Billy Durant was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. Alfred Sloan was the intellectual, an expert in business strategy and management, master of all things organizational. Together, this odd couple built perhaps the most successful enterprise in U.S. history, General Motors, and with it an industry that has come to define modern life throughout the world. Their story is full of timeless lessons, cautionary tales, and inspiration for business leaders and history buffs alike. Billy, Alfred, and General Motors is the tale not just of the two extraordinary men of its title but also of the formative decades of twentieth-century America, through two world wars and sea changes in business, industry, politics, and culture. The book includes vivid, warts-and-all portraits of the legends of the golden age of the automobile, from a€œCrazya€ Henry Ford, Ransom Olds, and Charles Nash to the brilliant but uncredited David Dunbar Buick and Cadillac founder Henry Leland. The impact of Durant and Sloan on their contemporaries and their industry is matched only by the powerful legacy of their improbable and incredible partnership. Characters, events, and context -- all are brought skillfully and passionately to life in this meticulously researched and supremely readable book.... bid to purchase Ford Motor Company birth in 1861 bowling alley carriage manufacturing and creation of General Motors ... New Jersey Rene (yacht) resignation from GM sales philosophy of saves Chevrolet stock market and suffers stroke inanbsp;...

Title:Billy, Alfred, and General Motors
Author:William PELFREY
Publisher:AMACOM Div American Mgmt Assn - 2006-03-27


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