Beyond the Box

Beyond the Box

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Beyond the Box gives students and couch potatoes alike a better understanding of what it means to watch television in an era of profound technological change. Charts the revolution in television viewing that is currently underway in living rooms across the world Probes how the Interneta€™s development has altered how television is made and consumed Looks at a range of topics and programmes - from voting practices on American Idol to online forums for Buffy the Vampire Slayer fans Offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred established boundariesSeveral of my respondents discussed wanting at least the option of literally interacting with their TV shows while watching, and this is a trend noticed ... A specific kind of Interactive TV a€“ program-synchronous interactive TV a€“ is what Enhanced TV is. ... In the future, if shows like this remain popular, cable TV providers like Time Warner, who already offer Internet service to subscribers, will be offering interactive TV where you just press a button on your TV remote to vote for these shows .

Title:Beyond the Box
Author:Sharon Marie Ross
Publisher:John Wiley & Sons - 2011-09-23


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