Beyond the Balanced Scorecard

Beyond the Balanced Scorecard

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Improve the qHealthq of Your Organization by Using the Right Metrics! The vast majority of companies use some form of balanced scorecard to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization. Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations. Leaders will learn how to objectively measure: Relationships with Customers Employee Satisfaction External Business Environment Supplier/Vendor performance Strategy and Financials This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.Similarly, my willingness to recommend a hotel chain is heavily influenced by my last overnight stay and fading memory. And if a car company calls me on the day the aquot;check engineaquot; light came on in my car for the third time, my aquot;willingness to recommendaquot; score would ... Similarly, a manufacturing client recently explained to me that it used to use an expensive but well-researched set of 12 questions on ananbsp;...

Title:Beyond the Balanced Scorecard
Author:Mark Graham Brown
Publisher:Productivity Press - 2007-01-12


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