The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond qMaximarketingq to the new power of caring and daring. Illustrations.From MCI forming Calling Circles made up of friends and family members to Toyota of Germany inviting Lexus owners to go on a ballooning ... chapters of the motorcycle-owner club encouraged by Harley-Davidson and the regional and national rallies to which owners are invited. ... As the clamor and clutter of thousands of advertising claims all around us become more intense, consumer resistance willanbsp;...
|Author||:||Stan Rapp, Thomas L. Collins|
|Publisher||:||McGraw-Hill Companies - 1994|