Beyond Consumer Marketing

Beyond Consumer Marketing

4.11 - 1251 ratings - Source

In Indian context.However, Vinu Bhagata resident of Delhi, who had bought a new Opel Astra carunderthe impression that he is buying a safe and ... During one of the several frequent visits to the service center he discovered to his horror that the engine of the carwas not made in Germany. ... The court ordered GM to refund full cost of the car (Rs 734, 244) with 18 per cent interest from the date of purchase (Jan 22, 1997).

Title:Beyond Consumer Marketing
Author:J S Panwar
Publisher:SAGE Publications India - 2004-06-15


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