Better Green Business

Better Green Business

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Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience at IBM, Dr. Eric Olson shows how to systematically drive a€œwin-win-wina€ gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time. Olsona€™s business-focused guidance covers every step of your green business program, from strategy formulation through continuous improvement. He first offers a complete framework for approaching and formulating green strategy, using case studies to identify potential opportunities and business benefits. Next, using real case studies, he demonstrates how to define initiatives, construct roadmaps for transforming vision into reality, and link each investment to business strategy, so businesses can accurately measure results. Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBMa€™s breakthrough Green Sigma approach. He also identifies new opportunities to drive value by a€œinstrumenting the planet, a€ and introduces new technologies that make this possible. Finally, Olson assesses long-term trends that will make a€œgreen businessa€ even more crucial in the coming years.J. Lumborg, J. Kelley, and P. Beygirci, a€œOverview of the WEEE, RoHS, and Elek- troG Environmental Legislation, a€U.S. Commercial Service ... See www.buyusa. gov/europeanunion/64.pdf. ... Dell, Inc., a€œDell to Launch Free Recycling of Dell- Branded Products for Consumers Globally, a€ company press release (28 June 2006).

Title:Better Green Business
Author:Eric Olson
Publisher:Pearson Prentice Hall - 2009-07-07


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