Apple, Panera Bread, and Procter a Gamble did not become some of the worldas most successful companies by following the rules. The best of the brightest in industry have one secret: they defy conventional wisdom. Using real-world examples, insightful observations, and his own unique brand of counterintuitive solutions, longtime business consultant Dale Furtwengler explains how the biggest names in business have bucked convention and blazed their own trails to the top. In this concise companion work to the authoras Pricing for Profit, youall learn how: Am Much of what weave been told about growing a business is wrong. Am The financial press often reinforces these mistaken beliefs. Am Conventional thinking doesnat jibe with hard data. Am The most successful companies defy conventional thinking. Covering such topics as the importance of premium pricing, the mistaken chase for market share, the dangers of upselling, and rendering competitors irrelevant, Become a Maverick shows you how to think like a maverick and grow a company that will be profitable for decades to come.Companiesa#39; stock prices rise on news of market share gain and drop on reports of market share loss. Ita#39;s the ... of its iPhone launch, Apple loweredthe price by $200 aostensibly toincrease itscustomer base (market share) before competitors anbsp;...
|Title||:||Become a Maverick|
|Publisher||:||Beyond The Page - 2015-01-22|