Beating Low Cost Competition

Beating Low Cost Competition

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Low cost competitors, who offer a€œgood enougha€ products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to a€œmove upa€ to challenge the traditional companies in their core markets. Ita€™s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a stepa€“bya€“step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.Companies as diverse as Tesco, Tetra Pak, Viking (a US-based manufacturer of high-end gas ranges and other kitchen and outdoor ... AES also offers a seal repair service to provide customers with a cost-effective alternative to new seals.

Title:Beating Low Cost Competition
Author:Adrian Ryans
Publisher:John Wiley & Sons - 2009-08-27


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