Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.Karl Lagerfeld Fashion designer 77 76 When developing products, Apple has historically been religious about ... lose the competitive market window, Apple agreed that any software company, big or small, that met its strict specifications, would ... of applications, which left other mobile phone manufacturers gasping for air at the thought of competing with the iPhone. ... the iPhone/apps combination has led to another big competitive move by Apple: the launch of the iPad tablet computer.
|Title||:||Basics Marketing 03|
|Publisher||:||A&C Black - 2011-06-01|