Basics Marketing 02: Online Marketing

Basics Marketing 02: Online Marketing

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Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field.Mobile phone marketing Case study: ESPNa#39;s online and mobile programming Real-time information Even news reporting has ... The Fwix news service, which focuses on a#39;hyperlocala#39; news, has an iPhone app that allows users to act as local anbsp;...

Title:Basics Marketing 02: Online Marketing
Author:Brian Sheehan
Publisher:AVA Publishing - 2010-10-25


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