Basics Marketing 01: Consumer Behaviour

Basics Marketing 01: Consumer Behaviour

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Social sciences.Mercedes-Benz sells a relatively low-price, lower-power C-Class line-up, starting with the four-cylinder C230. ... In 2008 affluent American consumers planned to spend significant amounts of money indulging in luxury goods and services. ... Even though spending on luxury experiences declined slightly in 2006, spending on home and personal luxuries increased.5 This reverses a trend from 2005 whenanbsp;...

Title:Basics Marketing 01: Consumer Behaviour
Author:Hayden Noel
Publisher:AVA Publishing - 2009-09-01


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