Ask, Measure, Learn

Ask, Measure, Learn

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You can measure practically anything in the age of social media, but if you dona€™t know what youa€™re looking for, collecting mountains of data wona€™t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.This is a manual step like thescreening we do ina Google search. Foreach baseword, you need to doa ... One would now need to go on to research all brands from Renault, as people might refer to Renault by just stating a€œClioa€ or a€œ Twingoanbsp;...

Title:Ask, Measure, Learn
Author:Lutz Finger, Soumitra Dutta
Publisher:"O'Reilly Media, Inc." - 2014-01-23


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