Provides access to articles selected from the best of the public press. This work includes features such as: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor's resource guide with testing materials.The lean green strategy is one in which greenness tends to be exhibited mostly in product development, design and manufacturing. The defensive green strategy mainly involves the promotion aspect of the marketing mix. making particular use of quieter public relations promotions rather than overt tools like ... The Toyota Prius is advertised today as aquot;an environmentally advanced, fuel-efficient hybrid.
|Title||:||Annual Editions: Marketing|
|Author||:||John E. Richardson|
|Publisher||:||Dushkin Publishing Group - 2005|