And Then There's This

And Then There's This

4.11 - 1251 ratings - Source

Breaking news, fresh gossip, tiny scandals, trumped-up crises-every day we are distracted by a culture that rings our doorbell and runs away. Stories spread wildly and die out in mere days, to be replaced by still more stories with ever shorter life spans. Through the Internet the news cycle has been set spinning even faster now that all of us can join the fray: anyone on a computer can spread a story almost as easily as The New York Times, CNN, or People. As media amateurs grow their audience, they learn to think like the pros, using the abundant data that the Internet offers-hit counters, most e-mailed lists, YouTube views, download tallies-to hone their own experiments in viral blowup. And Then There's This is Bill Wasik's journey along the unexplored frontier of the twenty-first century's rambunctious new-media culture. He covers this world in part as a journalist, following qbuzz bandsq as they rise and fall in the online music scene, visiting with viral marketers and political trendsetters and online provocateurs. But he also wades in as a participant, conducting his own hilarious experiments: an e-mail fad (which turned into the worldwide qflash mobq sensation), a viral website in a month-long competition, a fake blog that attempts to create qantibuzz, q and more. He doesn't always get the results he expected, but he tries to make sense of his data by surveying what real social science experiments have taught us about the effects of distraction, stimulation, and crowd behavior on the human mind. Part report, part memoir, part manifesto, part deconstruction of a decade, And Then There's This captures better than any other book the way technology is changing our culture.Even the Ford Fusion had a page; status: a€œSwinger.a€ After two days, I had twenty- eight friends: three fast-food chains, three cell-phone companies, six cars, six beverages, three network television shows, one Hollywood movie, and twoanbsp;...

Title:And Then There's This
Author:Bill Wasik
Publisher:Penguin - 2009-06-11


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