qAnalyzing New Profit Opportunitiesq by Dr. Winther offers the reader simple and robust methods for evaluating new business opportunities and new strategies. The tools in this book make it easier to understand what drives profits and how to modify the product line and the business strategy to achieve success in the marketplace.comes to understanding customers, customer surveys and focus groups can provide valuable insight. This book adds structure that can help us better understand why the estimates are the way they are. ... includes: Clayton M. Christensen aamp; Michael E. Raynor, 2003, The Innovatora#39;s Solution, Creating and Sustaining Successful Growth, Harvard Business School Press, 304 p. and W. Chan Kim aamp; Renee Mauborgne, 2005, Blue Ocean Strategy, How to Create Uncontested Market Spaceanbsp;...
|Title||:||Analyzing new profit opportunities|
|Author||:||Kaspar Tobias Winther|