An American's Guide to Doing Business in Latin America

An American's Guide to Doing Business in Latin America

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Did you know this? In 2006, U.S. exporters shipped four and a half times as much product to Latin America as to China. Latin America has more than 500 million consumers ready to buy U.S. manufactured goods. Now is the time to enter this emerging new market-but doing business in Latin America is not always easy. In An American's Guide to Doing Business in Latin America, author and international trade expert Lawrence W. Tuller shows you how to determine market risk, select reliable Latin American partners, and use export-trading companies to grow your business opportunities. He also provides up-to-date facts on the politics of the region and U.S.-Latin American relations. Following Tuller's advice, you'll learn how to: Finance exports and direct investment Create advertising strategies Partner with Latin American companies Latin America is ripe and ready for American business and investment. Are you ready to cash in? This book includes detailed information on: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Trinidad and Tobago, Uruguay, VenezuelaMarketing products and services Lawrence Tuller ... ads assuring customers of rapid fulfillment, excellent customer service, and wide product selection; welcoming debit card use; and promising high-level ... Add this increased use of credit cards to the already popular debit cards, and online retailing seems ready to take off.

Title:An American's Guide to Doing Business in Latin America
Author:Lawrence Tuller
Publisher:Adams Media - 2008-02-01


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