Affiliate Program Management

Affiliate Program Management

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Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.52 each network has its own rules and regulations, terms of service, way of operating, and fee structure. although the general way all ... aware of the following fees: s a€c etup/activation fee M a€c inimum deposit t a€c ransaction fees o a€c ther charges (for example, monthly minimums) the ... Just as credit card processing companies charge 2 percent to 4 percent of the transaction amount to process it, so do affiliateanbsp;...

Title:Affiliate Program Management
Author:Evgenii Prussakov
Publisher:John Wiley & Sons - 2011-04-12


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