Aesop and the CEO

Aesop and the CEO

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It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the qgolden nuggetq of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.If you drive into a Jiffy Lube and ask for 10W-40 oil, the service technician will go to the computer and type in your ... can check the same records for vehicle specifications on oil filters, windshield wipers, transmission fluid, and grease. Each Jiffy Lube station can service forty-five cars per day because the process has been streamlined to avoid linesa€”they know how much you hate to wait! ... Three months after your visit, Jiffy Lube sends you a serv- ice reminder for your next oil change.

Title:Aesop and the CEO
Author:David Noonan
Publisher:Thomas Nelson Inc - 2006-06-18


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