qA convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone.q--Michael Schudson, University of California, San Diego qThis work illuminates some of the most important developments in twentieth-century America.q--T.J. Jackson Lears, Rutgers UniversityThis essay makes no attempt to encompass all of my sources, primary and secondary. ... as occasional case files, status reports, and staff minutes, the most valuable materials are often the confidential or limited-distribution house organs.
|Title||:||Advertising the American Dream|
|Publisher||:||Univ of California Press - 1985|