Designed as a core textbook for courses in Advertising and Society, qAdvertising, Society, and Consumer Cultureq develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. qAdvertising, Society, and Consumer Cultureq intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, qReadings in Advertising, Society, and Consumer Cultureq.part of the symbols we use to guide our responses to our environment. ... For example, if we think of consumersa#39; early exposure to ads for iPods prior to seeing the product in use, we can assume they would have formed an initial ... Furthermore, buying a Chevy ties them to a tradition set by their parents and grandparents.
|Title||:||Advertising, Society, and Consumer Culture|
|Author||:||Roxanne Hovland, Joyce M. Wolburg|
|Publisher||:||Routledge - 2014-12-18|