Advertising Principles

Advertising Principles

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(Cut to Russ holding up an ownera#39;s manual) Russ: Ita#39;s called your ownera#39;s manual. (Cut to ... Cut to Russ dishing up more food for the man) Woman #1 (VO): Every month Russ invites all the new Saturn owners in and tells them about their cars.

Title:Advertising Principles
Author:Bruce G. Vanden Bergh, Helen E. Katz
Publisher:Ntc Business Books - 1999


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