Advertising Excellence

Advertising Excellence

4.11 - 1251 ratings - Source

When Nissan introduced the Altima midsize sedan in late 1992, it was entering a segment that was home to some of the ... same price league as the three popular cars but had some of the luxury found in a $45, 000 a€c Positioning by problem. ... the marketing plan as a starting reference, and youa#39;ll concentrate on developing the advertising objectives and strategies to support the marketing strategy.

Title:Advertising Excellence
Publisher:McGraw-Hill College - 1995


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