Advertising Education: Leader Or Follower?

Advertising Education: Leader Or Follower?

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INTRODUCTION This fourth issue of Occasional Papers in Advertising brings together a collection of scholarly essays first ... This, coupled with a growing sophistication in research methods and techniques, clearly indicates a need to reevaluate existing curricula to ensure that advertising education is firmly in the ... The remaining three papers provide examples of new directions in advertising research.

Title:Advertising Education: Leader Or Follower?
Author:Emma Auer
Publisher: - 1971


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