How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside youall see step-by-step how to take a great idea through the complete advertising process. And because itas focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips youall need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Market a standardized product differently to different users (e.g., office furniture and lighting). ... Former Toyota Scion Vice President Jim Farley addressed the importance of this trend, saying, aThe youth market is all about personalization and specialization. ... May not be copied, scanned, or duplicated, in whole or in part.
|Title||:||Advertising Campaign Strategy: A Guide to Marketing Communication Plans|
|Author||:||Donald Parente, Kirsten Strausbaugh-Hutchinson|
|Publisher||:||Cengage Learning - 2014-08-01|