Advertising as Communication

Advertising as Communication

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.Very out of date and nostalgic but an interesting example of the Leavisite position on contemporary culture. Packard, V. ... Methods. and. analysis. Andren, G. et al. ( 1978) Rhetoric and Ideology in Advertising, Stockholm: Liber FAprlag. ... A major essay on semiotics and its application to the analysis of an advertising message.

Title:Advertising as Communication
Author:Gillian Dyer
Publisher:Routledge - 2008-03-07


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