Advertising and Sales Promotion Strategy

Advertising and Sales Promotion Strategy

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For courses in Advertising Principles. Advertising and Sales Promotion Strategy explores the full range of advertising principles and prepares prospective managers to understand the topic of promotion well enough to be able to design successful strategies. Interdisciplinary in focus, it integrates perspectives from marketing, economics, psychology, anthropology, and operations research. It captures the constantly changing nature of promotion, highlighting how firms develop new media, appeals, and methods to better compete with their rivals in a dynamic environment.1 Materiolity and Injury A material claim is one that affects the purchase decision of a consumer. ... However, a claim about the location of the stereo speakers inside a car would be immaterial, because most consumers do not ... Providing evidence of injury is necessary for awarding compensation to the injured party, and for determining the size of the award. ... mattress, a€ you meet the a€œnicest peoplea€ in your Honda Civic, or Folgers instant coffee is a€œthe ultimate one-cup coffee machine.

Title:Advertising and Sales Promotion Strategy
Author:Gerard J. Tellis
Publisher:Prentice Hall - 1998


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