Advertising and Sales Management

Advertising and Sales Management

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(4) Sample selection should be random (unbiased) and samples should represent the whole target audience group. ... Essay. Type. Questions. 1 . What is meant by measuring the effectiveness of advertising? Explain the main methods foranbsp;...

Title:Advertising and Sales Management
Author:Mukesh Trehan and Ranju Trehan
Publisher:FK Publications -


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